Brenna Goyette
What to Post on Instagram
Instagram is a powerful platform for engaging with your audience, but knowing what to post can sometimes be challenging. To help you keep your feed interesting and your followers engaged, we've put together a list of content ideas that you can use to make your Instagram shine! 1. Behind-the-Scenes: Take your followers behind the scenes and show them the process of creating your products or services. People love to see the human side of your brand and get a glimpse of what goes on behind closed doors. 2. User-Generated Content (UGC): Encourage your followers to create content featuring your products or services and share it on their own profiles. UGC not only gives your brand credibility but also helps foster a sense of community among your followers. 3. Inspirational Quotes: Share motivational and inspirational quotes that align with your brand values. Quotes are highly shareable and can resonate with your audience on a personal level. 4. Product or Service Highlights: Highlight your best-selling products or most popular services. Showcase their features and benefits to entice your audience to make a purchase. 5. Tutorials and How-Tos: Educate your followers with step-by-step tutorials and how-to guides related to your industry. Providing value through educational content can establish your brand as an authority in your niche. 6. Customer Testimonials: Share positive feedback and testimonials from satisfied customers. Testimonials build trust and social proof, which can encourage others to do business with you. 7. Polls and Surveys: Engage your audience by running polls and surveys in your Instagram Stories. This not only encourages interaction but also helps you gather valuable insights from your followers. 8. Throwback Posts: Take a trip down memory lane and share old photos or milestones from your brand's history. Nostalgic content can evoke positive emotions and create a sense of nostalgia among your audience. 9. Seasonal Content: Tailor your content to fit holidays, seasons, or special occasions. Seasonal posts show that your brand is current and relevant. 10. Fun Facts and Trivia: Share interesting and fun facts related to your industry or niche. Fun and quirky content can entertain your audience and keep them coming back for more. 11. Collaborations and Partnerships: Highlight any collaborations or partnerships you have with other brands or influencers. Collaborative content can introduce your brand to a new audience and increase your reach. 12. Company Culture: Give your followers a glimpse into your company culture and values. Share team photos, company events, and charitable initiatives. Remember, the key to a successful Instagram feed is to mix up your content and keep it engaging. Experiment with different types of posts and see what resonates best with your audience. Happy posting!